Consumers against shopping hysteria: DON'T B-LIVE THE HYPE ----- (GREAT VIDEOS)

As the onslaught of advertising campaigns become ever more subtle and sophisticated it is important that we as consumers are aware of the methods and techniques which are used by the marketing departments of the commercial sector as they vie for our attention and besiege us for our money.

Adverts have become lavish, expensive productions with sound and visuals aimed at grabbing the attention and leave lasting impressions, often the form of the advert has little or no relevance to the content of the advert, that being the product, but that is of no importance when the purpose of the advert is solely to associate the product with a notion, it might be a notion of security or happiness, excitement, comfort or joy..... oh what sweet tidings these adverts can bring tra lalala la .

The point is that no matter how anybody chooses to dress something up something only ever is what it is,( Ronseal- IT DOES EXACTLY WHAT IT SAYS ON THE TIN! GENIUS) and all the clever tactics used by marketing moguls to rename things so that they are called by names other than that which they are, thus becoming that which they are not , is and always will be simple deception. Cheap illusionist tricks. Adverts are nothing more than the modern day party pieces of a poor conjurer, where the likes of Nike or Tesco are the David Copperfield of the whole circus.

So it is with great pleasure that C.A.S.H presents this collection of Anti-Adverts, a collection of high quality parades of some well known adverts, along with some homemade production value spoofs but high quality entertainment non the less.

Thank you to those who took the time and energy to make these (click on the box to activate the page of those who made it) - If you enjoyed these remember that there is nothing to stop you from making your own spoof ads or piece of material to help the culture jam that is needed to stem the tides and subvert the course of the advertising marketers.

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