Culture Jam - spread it thick

Culture jamming is a form of consumer protest designed to undermine or subvert marketing messages. It is an idea that organizations like Adbusters have been implementing to great effect at a corporate level by placing subversive advertising next to legitimate adverts, but it is also something that has been equally effective at street level when done by anonymous individuals scribbling their opinions over a billboard



















If this is a battle between the consumer and the advertiser, with the consumer trying to retain the ability to choose how to govern their lives without being dictated to by the likes of Gucci, Nike, Ipod, CokaCola, Nestle, Uni-lever,Tesco,Walmart, etc etc, all aided in their quest to manipulate the masses by their repulsive parasitic minions know as “celebrity's", then it is vital that the consumer knows who the enemy is and how to fight the battle.

In the midst of warfare if an Army is unarmed the obvious strategy is to take the weapon of the enemy from it and use the weapon against the enermy.

Here are some other words of wisdom from Sun Tzu's The Art of War

"So it is said that if you know your enemies and know yourself, you will win hundred times in hundred battles. If you only know yourself, but not your opponent, you win one and lose the next. If you do not know yourself or your enemy, you will always lose. "

"… what is of supreme importance in war is to attack the enemy's strategy"

"To know your Enemy, you must become your Enemy"

"Management of many is the same as management of few. It is a matter of organization"

"Being unconquerable lies with yourself; being conquerable lies with your enemy"

Imagine an underground journey free from the invasive images that penetrate your Psyche and direct your conscience stream of thought.....

Imagine if this space was allowed to be used by artist to exhibit their work....
.....perhaps even graffiti artists? (especially now that Banksy has gained the genre some much over due public support and recognition as a valuable and serious art form.)

YOU TOO CAN SPEAK OUT, YOU HAVE A VOICE, take a pen with you when you travel, let your feelings be known to those who speak to you via billboards, speak back to them and make it a dialogue, not a dictatorial.

DON'T B-LIVE THE HYPE ----- (GREAT VIDEOS)

As the onslaught of advertising campaigns become ever more subtle and sophisticated it is important that we as consumers are aware of the methods and techniques which are used by the marketing departments of the commercial sector as they vie for our attention and besiege us for our money.

Adverts have become lavish, expensive productions with sound and visuals aimed at grabbing the attention and leave lasting impressions, often the form of the advert has little or no relevance to the content of the advert, that being the product, but that is of no importance when the purpose of the advert is solely to associate the product with a notion, it might be a notion of security or happiness, excitement, comfort or joy..... oh what sweet tidings these adverts can bring tra lalala la .

The point is that no matter how anybody chooses to dress something up something only ever is what it is,( Ronseal- IT DOES EXACTLY WHAT IT SAYS ON THE TIN! GENIUS) and all the clever tactics used by marketing moguls to rename things so that they are called by names other than that which they are, thus becoming that which they are not , is and always will be simple deception. Cheap illusionist tricks. Adverts are nothing more than the modern day party pieces of a poor conjurer, where the likes of Nike or Tesco are the David Copperfield of the whole circus.

So it is with great pleasure that C.A.S.H presents this collection of Anti-Adverts, a collection of high quality parades of some well known adverts, along with some homemade production value spoofs but high quality entertainment non the less.

Thank you to those who took the time and energy to make these (click on the box to activate the page of those who made it) - If you enjoyed these remember that there is nothing to stop you from making your own spoof ads or piece of material to help the culture jam that is needed to stem the tides and subvert the course of the advertising marketers.


ocean finance


Adbusters
http://www.adbusters.org/home/



McDonalds spoof


M&S Spoof Advert


obsession


Bloat off spoof advert


Funny Nike Commercial Ad Spoof Parody Just Do It and STFU


TV Commercial Drug Spoof !


Superpeel spoof advert


Citroen Spoof Advert


Nintendo Advert Spoof


PS3 vs. Nintendo Wii Spoof


Lynx advert spoof


Honda Civic Spoof


Clover Advert Spoof


Product Placement

Anti-Adverts

Take Action.........Open and save these Anti-Adverts, then print them off on to A4 label paper and you will have you very own Anti-Advert to put up where ever you choose too.

>>>>>Use this template and add your own joke or message to create your very own personalised Anti-Advert.

Welcome to C.A.S.H - where we promise to sell nothing and advertise even less

C.A.S.H has been set up as an antidote to the endless onslaught of the marketing departments of the world commercial industry.

The continual bombardment of carefully structured advertisements, attacking the individual from all angles is to much to bare, and so it is that C.A.S.H has arisen to deconstruct the work of the marketing Moguls and provide a respite for all those who can no longer suffer the cruel agony inflicted by another soap powder commercial or its dark and disturbing cousin - the debt recovery service commercial.

Find here ,links to like minded people and organizations who work to stem the flow of guttural brainwashing antics such as the marketers produce.You can also find suggestions on ways to combat the infernal machine that pedals us our hopes and dreams, as well as materials to aid you in you ventures.

DO NOT REMAIN SILENT......

VENT YOUR FRUSTRATIONS......

DO NOT SUFFER IN SILENCE, LET YOUR FEELINGS BE KNOWN....

let us rise up and no longer suffer this commercial onslaught which inspires us to desire with out any thought to how or what or from where and by whom these desires are manifested to us.
At what cost do your trinkets come?
what cost for us to have Nike trainers or Gucci bags,? when they are made by children for wages less then the laces have cost us.....
what cost for us to have tomatoes out of season, so they have to be shipped in from Israel or Morocco?
what cost for us to shop at Tesco so we can save 6p on a tin of beans, when the farmers who grow them are staving?
what cost do we have to pay for our desires?
and who gave you those desires anyway?


Bill Hicks speaks from the heart

When I Grow Up I Wanna Work in Advertising